-
Competitive Traffic Analysis: 3 (Simple) Business Benefits Blog • Nov 12, 2019 • 0 Comments
Learn 3 ways you can use competitive traffic analysis to inform better digital marketing strategies that will help improve your market share.…
-
Handling Your Data: DMP vs DSP vs CDP Blog • Aug 22, 2019 • 0 Comments
Wondering what the difference is between a DMP, CDP, and DSP? Find out which works best given your current marketing situation and future business needs.…
-
Data-Driven Marketing: Benefits, Applications and Prognostications Blog • Apr 22, 2019 • 0 Comments
In an age where consumers expect, demand, and tolerate nothing less than relevant messages, winning marketers emphatically wrap their heads and hearts around data. To better understand and serve your audience, you now need to collect data at every touchpoint and apply it to put more informed marketing tactics into play.…
-
What Web Analytics Can't Answer About Your Customer's Journey Blog • Mar 5, 2019 • 0 Comments
Traditional web analytics are wonderful, but they don't offer a holistic view of your customer's journey. Here are six scenarios that help make the case for journey analytics as a better way to understand your consumers.…
-
The Needlessly Bumpy Path to Personalization Blog • Feb 4, 2019 • 0 Comments
Personalization and the customer experience is all anyone in marketing ever talks about. But why is it still so difficult to achieve? We take a look at the benefits of personalization and how to identify a path to greater success in your personalization strategies and experiments.…
-
Hyper-Personalization: Happier Customers, Happier Marketers Blog • Aug 1, 2018 • 0 Comments
Hyper-personalization is the process of connecting with consumers at a 1:1 level based on behavioral and real-time data. It's not easy, but it is effective. Here's what marketers need to know and why.…
-
Stack Attack: Who's Getting the Better Deal, You or Your Martech? Blog • Jun 29, 2018 • 0 Comments
Software doesn't solve strategy problems. Don't rage against the tools if your foundation isn't right. We get to the bottom of technoblame.…
-
Brand vs. Performance: Friends, Foes or Something Better? Blog • May 31, 2018 • 0 Comments
An old-school model had brand and performance marketers at loggerheads. Today's focus on the customer experience means brand and performance need to work together to win. Here's how to do it.…
-
Why You Need Journey Analytics to Get the Truth About Your Customers Blog • May 17, 2018 • 0 Comments
Your customer journey is probably lying to you. Let's deal with that. Here we look at how you can evolve your data methodology, and why journey analytics is the path to true 1:1 personalization.…
Subscribe to Three Deep
Can't miss notes, news and insights on connecting your customers' journeys..