Three Deep Blog

Hyper-personalization is the process of connecting with consumers at a 1:1 level based on behavioral and real-time data. It's not easy, but it is effective. Here's what marketers need to know and why.…

Software doesn't solve strategy problems. Don't rage against the tools if your foundation isn't right. We get to the bottom of technoblame.…

An old-school model had brand and performance marketers at loggerheads. Today's focus on the customer experience means brand and performance need to work together to win. Here's how to do it.…

Your customer journey is probably lying to you. Let's deal with that. Here we look at how you can evolve your data methodology, and why journey analytics is the path to true 1:1 personalization.…

The local search challenges faced by service-area businesses can be particularly frustrating - especially if you are trying to gain visibility for a city in which you do not have a physical presence. In this article, we are going to explore some tactics that might be harming your local rankings.…

Because it’s not connected. Here are the new rules for a (real) data-driven culture that skips the silos and gets results.…

We’re proud fans of our Vikings here in Minnesota, and no one can take away our Purple Pride! Even if you don’t have SKOL fever, you’ll find that the correlation between football analogies and SEO has been what’s missing from getting you FIRED UP about your search engine optimization strategy.…

October has arrived. Say hello to playoff baseball, Halloween and pumpkin-spiced everything! As 2017 wraps up, here's how you can make a resolution to improve your career and your performance marketing campaigns in 2018.…

It's not always easy to make a conference visit worthwhile. By knowing what to look for, our strategy team managed to find a lot of insights from attending marketing conferences this summer.…