Data-Driven Marketing: Benefits, Applications and Prognostications Blog • Apr 22, 2019 • 0 Comments
In an age where consumers expect, demand, and tolerate nothing less than relevant messages, winning marketers emphatically wrap their heads and hearts around data. To better understand and serve your audience, you now need to collect data at every touchpoint and apply it to put more informed marketing tactics into play.…
The Needlessly Bumpy Path to Personalization Blog • Feb 4, 2019 • 0 Comments
Personalization and the customer experience is all anyone in marketing ever talks about. But why is it still so difficult to achieve? We take a look at the benefits of personalization and how to identify a path to greater success in your personalization strategies and experiments.…
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