7 Marketing Automation Strategies That Actually Drive Business Results
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments.
Join us for Appetizers, Drinks, Marketing Technology and some post event fun!
WHEN: Thursday, September 22, 2016 from 6:00 PM to 8:00 PM (CDT) - Add to Calendar
WHERE: Three Deep, Inc. - 289 5th Street East 2nd Floor, Saint Paul, MN 55101 - View Map
Marketing departments are being taken over by nerds! We say that lovingly. And it’s true, many CMOs spend more money on IT than their CIO. Marketing technologies are increasing efficiency and allowing brands to reach their consumers with more personalized communication than ever before.
While this is a positive change, managing marketing technology can quickly become complex when you're a larger company. Our event will share how you can begin breaking down the walls and help your business advance during the digital transformation. Here’s what we’ll chat about:
- How to create successful marketing strategies that deliver a strong ROI, with repeatable results
- How to build the must have IT skills while still understanding marketing strategy
- How to bridge the communication gaps and breakdown silos between Marketing and IT departments
- How to provide a roadmap for IT while providing flexibility for testing, digital marketing strategy and failing fast
Why You Should Attend
Marketing Technology is a game-changer for reaching your target audience. But there’s some bad news to go along with the good. Like a slow-moving car crash, we saw the digital transformation coming, but most companies did not prepare for it. Especially large corporations who continue to operate in silos where marketing teams speak in marketing lingo and IT teams speak in IT jargon.
We’ve come to a turning point, companies who don’t break down the walls between marketing and IT will fall behind. Successful businesses are building bridges between marketing and IT. See how they’re using new marketing technologies to amplify business growth and revenue.
Our event is intended to equip you with the insights for success. Don’t take our word for it – learn from our panel of digital marketing visionaries. Join us to hear their success stories and some post event fun.
See you there!