Case Study from Behr Paint
Adding Some Color to Omnichannel Marketing
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.