SEO Title Tag and Meta Description Builder Tool
Why you should care about meta data descriptions and title tags
The Importance of Title Tags
The title tag is what appears on search result pages and should accurately describe the content of the page in 40 to 60 characters. Title tags are an essential force in driving traffic to your. A good title tag will draw attention to your site over your competitors and can improve your ranking on search results. Optimizing your title tag is a low effort task that can greatly improve your website visits, social shares, sales, brand awareness, repeat visitors and other conversions.
All your title tags should be unique; however, you do want consistency in the format of your titles. Following the basic formula of “Page Title / Brand” is a great way to keep your pages in conformity with one another. Incorporate keywords into your title tags to boost your search ranking. Keywords are the most searched words and phrases in search queries. By using programs like Google AdWords you can see what specific words are used most often when people are searching for content related to your page. However, be wary of the overuse of keywords, such as repeating different variations of a keyword. Google will pick up on the redundancies and likely rewrite it. The length of your title can vary depending on what your page is. For example, a “contact” the company title may simply be “Contact | Company Name”. This will differ from a page detailing a product or a blog post, which will likely have a longer title. Therefore, the recommended amount of characters will likely vary from page to page and falling below or above that benchmark isn’t necessarily a deal breaker.
Bonus: If you want to make sure your title tags are optimized, use A/B testing and see which variation of a title leads to better results.
Why Meta Descriptions Matter
Despite its overly complicated sounding name, meta data descriptions are a simple and useful means in adding great value onto your inbound marketing tactics. The term itself refers to the small blurb of text under the title of a page that appears on a search engine query and shares more detail as to what is on that page. Think of the title tag as a book title and the meta description the synopsis of the book in the inside jacket sleeve. It is essential that your description is informative and persuasive. Your description should ideally include a UVP (Unique Value Proposition), which illustrates how your company/product/service differentiates itself from competitors. If your page is informative, like a blog, detail what they will learn by clicking on the link and reading. Use action words to help guide the user to entering the site through a call to action. Words like shop now, discover, find, get, click, learn, decide, watch, see, view are all recommended. Overall, your meta data description should be roughly 120-140 characters.
Check Your Title Tags
Remember, the ideal character count is 40-60. Applying keywords to your title will help drive SEO. Make sure to stay consistent with all your title formats.
Too short! See if you can add some more characters to your title. Fantastic! This title is within our parameters of characters. Whoa, hold your horses! That’s a lot of characters. Try and eliminate some of them.
Does Your Website Perform Better Than the Top Brands on SEO?
Many of the top brands don’t need to worry about SEO. They are already so well branded that this aspect of digital marketing doesn’t concern them. Unfortunately, most companies aren’t that lucky and so SEO is an intricate part in helping business get their names out there. But how do you know where your website stands? A complimentary independent SEO Scan analyzes your website and uncovers any challenges you may not know existed.
Benefits of a SEO Scan:
- Scores your website on a scale of 1-100 in search effectiveness
- Pinpoints any challenges into 8 different actionable categories
- Benchmarks how you are doing relative to others
Get Your SEO Scan
An SEO scan can show you some major issues affecting how your site attracts organic web traffic. You scan results will show you a breakdown of different SEO analysis types and give you a cumulative grade for how well it is performing.