Case Study - Coffee mate Database Migration

Successful Database Migration for Coffee mate

Coffee mate needed to move their database to a modern platform to support their vision of personalization – and they needed to do it quickly. Database transitions can feel like a huge risk to companies – the potential for lost customer data, plus the inability to communicate with the database during the transition which can result in communication lags. With our knowledge of the system, Three Deep recommended Salesforce as the modern solution Coffee mate was seeking. Then we needed to develop a clear plan to migrate their databases to Salesforce positively & quickly.


Three Deep rapidly modeled their business case and transitioned 15 years of historical consumer data to Salesforce. Once consumer data was transitioned, we relaunched core campaigns while building out additional strategies for further personalization.


Three Deep quickly transitioned from legacy platforms to Salesforce with a minimal communication lag.

  • Successfully transitioned the entire Coffee mate database
  • Relaunched existing campaigns
  • Set up structure for personalization
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