Case Study - Gerber
Three Deep Executes Complex Integration for Gerber
Gerber needed to transition their database from a complex legacy architecture to the modern SFMC personalization architecture. Three Deep was able to map 37 lifecycle segments within the SFMC system and transition to a modern architecture that allows for more responsive changes in strategy and executions.
Three Deep mapped 37 lifecycle segments within the SFMC system, connected through a number of integration points: Gigya, Website (drupal), rewards system, coupon system.
- Mapped 37 Lifecycle Segments to New System
- Integrated Required Systems to Salesforce Marketing Cloud
The transition to a modern architecture allows for more responsive changes in strategy and executions. System latency has improved from 96 hours to 24 hours which allows for more campaign throughput.
“There would be no consumer data structure, email program or path to personalization without your team!”
Claudia Ciciliano, Director - Consumer Engagement
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