Case Study - Red Wing Shoes

How Can a Laser Focus on the Customer Journey Drive Big Revenue?

Red Wing needed to revive a lackluster seasonal promotion to drive additional sales. Rather than run a basic sale, Three Deep instead tackled the project with a strategic focus on the customer journey. We used the customer journey as our anchor to craft a seamless and effective cross-channel approach to this campaign.


We mapped specific messages and media placement across channels to target the intended audience with the right message at the right time. We also incorporated dynamic content updates across landing pages and emails to provide a more personalized experience to prospective customers.

  • Customized messaging and ad placement across the customer journey
  • Personalized, dynamic content updates on emails and landing pages
  • Used barcode technology on coupons to track campaign performance by source
  • On time, on budget



promo over promo revenue growth


database growth


of promo transactions from new subscribers

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