Case Study - Watkins Wellness

From a Clunky Legacy System to Real-Time Communication

Watkins Wellness was running 5 major brands under a legacy system which meant change management and email execution were extremely slow. Their strategies were requiring a need to use machine learning but their existing system offered low capability. Clearly, it was time for a change. The team at Three Deep recommended transitioning to Salesforce Marketing Cloud to reduce latency, offer one consistent system for all brands, and to provide AI technology capabilities.


Three Deep executed full system integration by integrating Salesforce Marketing Cloud into Watkins Wellness’ existing sales platform.

  • Comprehensive System Integration
  • Existing Sales Platform Integrated to Salesforce Marketing Cloud


With the transition to Salesforce Marketing Cloud, leads are now able to move to the dealer network in real-time, versus several hours, taking all latency from corporate campaigns to support their dealer networks.

“We are pleased to have Three Deep knowledge of our business helping us with our migration to Salesforce Marketing Cloud. “ Cori Ritter, Manager of Marketing Programs and Operations - Watkins Manufacturing Corporation

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